Make every day your pet’s best day

The goal of the Indoor Pet Initiative goal is to enhance the health and welfare of companion animals worldwide so that all pets and their caregivers can experience optimal well-being. Optimal well-being permits individuals to thrive in their environments. By giving pet owners the information and tools needed to recognize thriving in their pets, and to create an environment that permits them to thrive across the lifespan, we aim to sustain the highest quality relationship between pets and their owners possible. 

The Indoor Pet Initiative provides a foundation for pet owners and veterinarians to create plans tailored to promote thriving that are based on the soundest, most up-to-date science available.